Search Engine Optimization
If your website is not listed within the top 10 results on popular search engines when people search for services relating to your business, you are losing potential customers to your competitors. At Ardent we have the knowledge and expertise; we provide a search engine optimization service to help promote your website to its full potential on popular search engines such as Google. By standard we make sure all our pages we design are “search engine friendly” and don’t charge extra for this. At present, many commercial websites are not optimized for search engines using even the most basic methods. If this is the case we can advise you on the best way to help boost your sites ranking. We can optimize your current website without altering its look and feel if that is preferred.
Our search engine promotion services consist of a multitude of strategies, including:
The first thing we do is to compile a list of relevant keywords that are searched by potential customers. We begin with your input on the phrases that you feel are important to your site. Then we do some heavy duty keyword research, and then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. Very often you’ll find that phrases that you thought were important are not actually searched for by real people.
Once the keyword phrases are chosen for each page of the site, it’s time to make the necessary adjustments to your website to include important keyword phrases in the right place. Optimizing the basic structure of your Web site greatly increases the likelihood that search engines will successfully locate and index your content. We have to make sure that each of the pages contains as many relevant keyword phrases as possible.
The next step is to begin with the link-building campaign. Having links from other websites increases your Search Engine rankings. We can consistently build links to your website by regular directory submissions to well known directories such as yahoo, Dmoz and Go Guides. Another way for link building is to add your links to social communities, blogs and forums.
Search Engine Data Feeds:-
Shopping Portals and price comparator sites, like Froogle and Yahoo Shopping, are crucial traffic sources for online shops. Getting all your products into these shopping portals is the key to maximum traffic. Listing your product in such shopping portals is a free way to extend the reach of your marketing efforts to millions of customers.